Homemade Strawberry Cake

The one thing that sets this strawberry cake apart from others? Reduce fresh strawberry puree down and add to the best white cake batter.

overhead image of homemade strawberry cake on a marble cake stand

This recipe is such a fan favorite, that it deserved a spot in print! You’ll also find this recipe in my New York Times best-selling cookbook, Sally’s Baking 101.

This strawberry cake completely blew me away. After years of mediocre from-scratch strawberry cakes, my expectations were pretty low. It was time to taste test my efforts. Biting into the first pastel-pink forkful was the moment of truth…

slice of homemade strawberry cake on a white plate

I cried tears of joy. Or were those actual tears because I just dirtied every dish with all this strawberry cake recipe testing?

I find it challenging to pack real strawberry flavor into cake without the crutch of fake strawberry flavoring. My goal was to create a strawberry layer cake made entirely from real strawberries. We’re talking strawberries inside the cake and in the frosting as well. With the help of freeze-dried strawberries, I tackled strawberry frosting. I’ll get to that below. But for strawberry cake? Things have always been pretty lackluster in the flavor and texture department.

Strawberry Cake Problems

  • Chopping up strawberries and folding into cake batter works, but then you’re just eating vanilla cake with chunks of strawberries.
  • Pureeing strawberries and folding into cake batter has potential, but the texture is always off. There’s too much liquid. How about adding more flour to make up for that liquid? Then your cake is too dense. And the flavor is always lacking.
  • Strawberry jam could work, but I prefer to start with real strawberries.

So how can we pack real strawberry flavor into cake batter without adding too much liquid? REDUCE THE STRAWBERRIES DOWN. Ding ding ding! We have a winner.

carton of strawberries

How to Pack REAL Strawberry Flavor Into Cake

  1. Puree fresh strawberries.
  2. Reduce down on the stove.
  3. Let cool.
  4. Stir into cake batter.

You’ll need a food processor or blender to puree the fresh strawberries, and again when you make the frosting.

Strawberry puree in a food processor

Take that strawberry puree—don’t add anything else to it—and reduce it down on the stove. This, my friends, is where all the magic happens. Like I mention above, you want a lot of concentrated flavor within a little amount of liquid. We also do this with champagne in my mimosa cupcakes and champagne frosting. And with Guinness in Guinness chocolate cake, too.

You’ll begin with about 1 cup of hot pink puree and reduce down to 1/2 cup. After 30 minutes, it will be very thick and very red. Add this thick and highly concentrated strawberry flavor to your cake batter, instead of the thinner strawberry puree.

strawberry puree in a glass measuring cup

The reduced strawberry puree will go into the cake batter. No need to strain the seeds first—they disappear when the cake is baked. 

Because the reduced strawberry puree needs to completely cool down, I suggest getting started the day before. Just let the reduced strawberry puree sit in the refrigerator overnight and make the cake batter the following day.

strawberry cake batter in a glass bowl

Strawberry Cake Batter

The cake batter starts from my white cake. This vanilla-flavored cake proved to be the best jumping-off point for a strawberry cake. I kept the majority of the recipe the same, but I removed some of the wet ingredients to make room for 1/2 cup of reduced strawberries. The cake is light, springy, soft, and fluffy.

The reduced strawberry puree will tint the cake batter a lovely pastel pink and, if you want, you can add a small drop of pink or red food coloring to brighten that hue. Not necessary, of course. (I added a single drop of pink gel food coloring.) Expect a velvety and slightly thick cake batter.

  • No artificial strawberry flavor.
  • Nothing from a box.
  • Just pure strawberries.
strawberry cake batter in round cake pans

The Strawberry Frosting

You can taste the fresh strawberry flavor in the baked cake, but the flavor is REALLY brought out when you combine it with strawberry frosting. Like strawberry cake, strawberry frosting has always left me feeling a little defeated. Fresh strawberries were the issue. The frosting would always curdle from the added moisture. And no amount of fresh strawberries could get me the strawberry flavor I craved. Instead of settling for artificial strawberry flavoring, I took a trick from Sally’s Candy Addiction: strawberry dust! Grab some freeze-dried strawberries, grind them up, and mix that magic dust into the frosting.

(I actually added freeze-dried strawberries to cake batter as one of my test recipes. This was an awful decision and an epic fail. The cake was atrocious. Texture, taste, and appearance. Just… no. But freeze-dried strawberries are a YES for frosting!)

  • Where to buy freeze-dried strawberries? I find freeze-dried strawberries in my regular grocery store in the dried fruit aisle. I’ve also seen them in health food stores. Trader Joe’s, Whole Foods, Amazon, and Target all carry them, as well. Or, you can order them online.
  • Baker’s Tip: Do not use “dried strawberries” which are like raisins, dried apricots, and dried pineapple. They have a gummy texture and don’t grind into a powder. You need freeze-dried strawberries, which have all of the moisture removed.

Instead of a thicker strawberry buttercream, I used my silky cream cheese frosting recipe. Added in the freeze-dried strawberry “dust” and milk and was left with a frosting so pink, Barbie would be jealous!

By the way, this frosting would also be a fantastic filling for homemade eclairs or on strawberry cupcakes.

Homemade strawberry cake on a wood and marble cake stand

Let’s Review

The tricks to homemade strawberry cake and frosting made with real strawberries? (1) Reduced strawberry puree in the cake batter and (2) freeze-dried strawberries in the frosting. Have fun baking!

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overhead image of homemade strawberry cake on a marble cake stand

Homemade Strawberry Cake

4.7 from 710 reviews
  • Author: Sally McKenney
  • Prep Time: 1 hour, 30 minutes
  • Cook Time: 25 minutes
  • Total Time: 6 hours (including cooling)
  • Yield: serves 10-12
  • Category: Cakes
  • Method: Baking
  • Cuisine: American
Save Recipe

Description

The one thing that sets this strawberry cake apart from others? Reduce fresh strawberry puree down and add it to the best white cake batter. This recipe is also in my New York Times best-selling cookbook, Sally’s Baking 101.


Ingredients

Strawberry Puree

  • 1 pound (454g) fresh strawberries

Cake

  • 2 and 1/2 cups (295g) cake flour (spooned & leveled)
  • 2 teaspoons baking powder
  • 1/2 teaspoon baking soda
  • 1 teaspoon salt
  • 3/4 cup (12 Tbsp; 170g) unsalted butter, softened to room temperature
  • 1 and 3/4 cups (350g) granulated sugar
  • 5 large egg whites, at room temperature
  • 1/3 cup (80g) full-fat sour cream or plain Greek yogurt, at room temperature
  • 2 teaspoons pure vanilla extract
  • 1/2 cup (120g/ml) whole milk, at room temperature
  • 1/2 cup reduced strawberry puree (from step 1)
  • optional: 1–2 drops red or pink food coloring

Strawberry Cream Cheese Frosting

  • 1 cup (about 25g) freeze-dried strawberries*
  • 8 ounces (226g) full-fat brick cream cheese, softened to room temperature
  • 1/2 cup (8 Tbsp; 113g) unsalted butter, softened to room temperature
  • 3 cups (360g) confectioners’ sugar
  • 1 Tablespoon whole milk
  • 1 teaspoon pure vanilla extract
  • pinch of salt, to taste


Instructions

  1. Make the reduced strawberry puree first, and let cool: Hull the fresh strawberries and place them in a blender or food processor. Blend until smooth. You should have a little more than 1 cup (around 270g). Transfer the puree to a small saucepan over medium-low heat. Simmer, stirring occasionally, until it’s reduced to 1/2 cup (about 135g). This usually takes around 25–35 minutes, but could take longer depending on your pan or the ripeness of your strawberries. Remove from heat, pour into a heat-safe bowl, and cool completely before using. I always make the reduced puree the day before so it has plenty of time to cool down. Cover and refrigerate overnight. Allow it to come back to room temperature before adding to the cake batter. (See Notes for additional make-ahead instructions.)
  2. Preheat the oven to 350°F (177°C). Grease two 9-inch round cake pans, line with parchment paper rounds, then grease the parchment paper. Parchment paper helps the cakes seamlessly release from the pans. (If it’s helpful, see this parchment paper rounds for cakes video & post.)
  3. Make the cake: In a medium bowl, whisk the cake flour, baking powder, baking soda, and salt together. Set aside.
  4. In a large bowl using a handheld or stand mixer fitted with a paddle attachment, beat the butter and sugar together on medium-high speed until light and creamy, about 3 minutes. Add the egg whites and beat on high speed until combined, about 2 minutes. Scrape down the sides of the bowl as needed. Add the sour cream and vanilla extract and beat on medium-high speed until combined, about 1 minute. Add the dry ingredients and then, with the mixer running on low speed, slowly pour in the milk and beat until just combined. Do not overmix. Whisk in the room-temperature reduced strawberry puree and food coloring (if using), making sure there are no lumps at the bottom of the bowl. The batter should be slightly thick. Pour the batter evenly into the prepared cake pans. 
  5. Bake for 24–25 minutes or until a toothpick inserted in the center of the cake comes out clean. Cool the cakes in the pans set on a cooling rack for 1 hour. Run a knife around the edges to loosen the sides, remove the cakes from the pan, peel off the parchment, and place on the rack to finish cooling. The cakes must be completely cool before frosting and assembling.
  6. Make the frosting: In a blender or food processor, process the freeze-dried strawberries into a fine powder. If any larger bits remain, sift the powder through a fine-mesh sieve. Set aside.
  7. In a large bowl using a handheld or stand mixer fitted with a paddle attachment, beat the cream cheese and butter on medium-high speed until smooth, about 2 minutes. Scrape down the sides of the bowl as needed. Add the confectioners’ sugar, strawberry powder, milk, and vanilla. Beat on low speed for 30 seconds, then gradually increase to high speed and beat for 3 minutes until completely combined and creamy. Taste, then beat in a pinch of salt if the frosting is too sweet. Cover and refrigerate it for 1 hour before using. Yields about 3 cups (720g) of frosting.
  8. Assemble and frost: (For additional help with this step, see this how to assemble a layer cake video & post.) First, level the cakes: using a large serrated knife, slice a thin layer off the tops of the cakes to create a flat surface. Discard (or crumble over ice cream!). Place 1 cake layer on your cake stand, cake turntable, or serving plate. Spread 3/4–1 cup (180–240g) of frosting in an even layer on top. Top with the second layer, upside down, and spread 1 cup (240g) of frosting all over the top and sides in a very thin layer to make a crumb coat. Run a bench scraper around the cake to help smooth out the frosting on the sides. Refrigerate the cake until the crumb coat has set, about 20 minutes. Cover the top and sides with the remaining frosting. Before slicing, refrigerate the cake for at least 20 minutes to set the frosting and help the cake keep its shape when slicing—it could slightly fall apart without time in the fridge. 
  9. Cover leftover cake tightly and store in the refrigerator for up to 5 days. If the cake has been in the refrigerator for more than 4 hours, take it out 2 hours before serving so it can mostly come to room temperature.

Notes

  1. Make Ahead Instructions: The cake layers can be baked, cooled, and covered tightly and stored at room temperature overnight. Likewise, the frosting can be prepared, then covered and refrigerated overnight. Let it sit at room temperature to slightly soften for 10 minutes before assembling and frosting. Frosted cake or unfrosted cake layers can be frozen for up to 2–3 months. Thaw overnight in the refrigerator and bring to room temperature before decorating/serving. See How to Freeze Cakes for instructions. You can also make the reduced strawberry puree ahead of time and store it covered in the refrigerator for up to 3 days, or freeze it for up to 3 months. Thaw, bring to room temperature, then use in the recipe.
  2. Special Tools (affiliate links): Food Processor | 9-inch Round Cake Pans | Glass Mixing Bowl | Whisk |  Electric Mixer (Handheld or Stand) | Pink Food Coloring | Cooling Rack | Cake Turntable | Straight Spatula and Bench Scraper (for frosting) | Round Cake Carrier (for storage)
  3. Cake Flour: I strongly suggest using cake flour in this recipe. If you can’t find it, try this homemade cake flour substitute.
  4. Whole Milk: If needed, buttermilk works in its place. I don’t recommend a lower-fat milk.
  5. Where to Buy Freeze-Dried Strawberries: I always find them in my regular grocery store in the aisle with the dried fruit. Target, Whole Foods, and Trader Joe’s carry them, and I’ve also found them in some health food stores. You can also buy them online. Do not use the chewy/gummy dried strawberries. You need FREEZE-dried strawberries, which grind into a powder. If you can’t find them anywhere, just leave them out of the frosting and add another 1/2 cup of confectioners’ sugar.
  6. Can I use frozen strawberries for the puree? You can use frozen strawberries, but they will take longer to reduce even if you thaw them first.
  7. 9×13-Inch Cake: Simply pour the batter into a greased 9×13-inch pan and bake for 40 minutes or until a toothpick inserted in the center comes out clean.
  8. Cupcakes: Fill cupcake pans 2/3 full with batter. Bake for 20–22 minutes. Makes 30 cupcakes. For 14–15 cupcakes, follow my strawberry cupcakes recipe, which is adapted from this strawberry cake.
  9. Food Coloring: If you want, you can add 1–2 small drops of pink or red food coloring to deepen the pink color of the cake. I add 1 small drop of pink gel food coloring.
  10. No Cream Cheese in Frosting: If you’d like to skip the cream cheese in the frosting, use my strawberry buttercream recipe instead. You’ll have enough for a thin layer of frosting, or you can 1.5x the recipe for a thicker layer.
sally mckenney headshot purple shirt.
About the Author

Sally McKenney

Sally McKenney is a baker, food photographer, and New York Times best-selling author. Her kitchen-tested recipes and step-by-step tutorials have given millions of readers the knowledge and confidence to bake from scratch. Sally’s work has been featured on TODAY, Good Morning America, Taste of Home, People, and more.

Read More

Reader Comments and Reviews

  1. Sam says:
    January 5, 2022

    Hi there,

    Can I substitute reduced strawberry purée with reduced raspberry purée instead for a raspberry cake?

    1. Trina @ Sally's Baking says:
      January 5, 2022

      Hi Sam, Raspberry puree works like a charm in this recipe! Substitute the same amount for the strawberry puree and reduce it down. You can buy freeze-dried raspberries for the buttercream — they are readily available in most grocery stores these days. Or 1.5x this raspberry frosting recipe. Let us know how it turns out!

      1. Naomi says:
        February 8, 2022

        Loved this with strawberry, and am likely attempting a vegan raspberry version this weekend!


  2. Myk says:
    January 5, 2022

    Can I use this as a base for tres leches?

    1. Trina @ Sally's Baking says:
      January 5, 2022

      We haven’t tested that!

  3. Sondra says:
    January 5, 2022

    Hi there! I love this recipe and have made it successfully several times for my daughters birthday. I am wondering if i could adapt to make it the same way but with blueberries/dried blueberries replacing the strawberries/dried strawberries?? Thank you!

    1. Trina @ Sally's Baking says:
      January 5, 2022

      Hi Sondra! While we haven’t personally tested it, many readers have reported success swapping the strawberries for blueberries (and freeze dried blueberries in the frosting). Let us know if you try it!

      1. Sondra says:
        January 5, 2022

        Ok thank you! If you were going to do it, would you use the same measurements?

      2. Trina @ Sally's Baking says:
        January 5, 2022

        Yes!

  4. SP says:
    December 30, 2021

    This looks amazing and I’m planning to make it. I have one 9inch pan. Can I let the batter sit out while baking one layer? Or should I definitely have two pans?

    1. Trina @ Sally's Baking says:
      December 30, 2021

      You can let half the batter sit at room temperature while you wait for the pan to use again. Hope you love it!

  5. Nira says:
    December 30, 2021

    Hi Sally,
    thanks for such a nice recipe. My question is can we use whole eggs instead of egg whites only?
    thanks again

    1. Trina @ Sally's Baking says:
      December 30, 2021

      Hi Nina! Using only egg whites ensure that the crumb is not weighed down by the fat in egg yolks — we recommend sticking to the recipe as written for best results.

  6. Gaurav says:
    December 27, 2021

    Hi Sally,
    Thank you so much for the detailed super tasty recipe.
    I have never cooked before and the first thing I cooked is this cake.
    It was tasty.
    Thank you for making baking an easy process.

    Gaurav

    1. Trina @ Sally's Baking says:
      December 27, 2021

      So glad you loved it, Gaurav!

  7. Julia says:
    December 27, 2021

    The cake was super moist. The only issue is the absence of the strawberry taste

  8. Arina says:
    December 24, 2021

    If I wanted to make this recipe with two 6 inch round pans instead of 9 inch pans, would I half the recipe?

    1. Stephanie @ Sally's Baking says:
      December 24, 2021

      Hi Arina, Our recipe for strawberry cupcakes works perfectly as a 6 inch cake. You can read more about it in our post on 6 inch cakes.

  9. Andrea says:
    December 24, 2021

    Please update the PRINTED recipe to say SIFTED flour. Hadn’t worked with cake flour often, so we didn’t sift. Only your video says it, and we didn’t watch ahead of time…it was too late. Still hopeful it will turn out…and yes, we are amateur bakers! This may help others!

  10. Hayley says:
    December 21, 2021

    I love this recipe! I’ve made it several times. I need to make a strawberry cake for my niece but she can’t eat eggs.
    How can I make this without egg?

    1. Trina @ Sally's Baking says:
      December 21, 2021

      Hi Hayley! We’re so glad you love this cake. We haven’t tested any egg-free versions, but let us know if you give it a try.

  11. Jean says:
    December 20, 2021

    Hi! Can I use strawberry jam instead of the puree? We have lots of strawberry jam and I don’t know where else to use them. Thank you!

    1. Stephanie @ Sally's Baking says:
      December 20, 2021

      Hi Jean, Strawberry jam does not produce the same amount of flavor as the reduced strawberry puree. For best results, we recommend following the recipe for the cake batter. You can however, spread a bit of your jam between the layers for extra flavor!

  12. Valencia says:
    December 19, 2021

    Can this cake me made in a bundt pan

    1. Michelle @ Sally's Baking says:
      December 19, 2021

      Hi Valencia, This strawberry cake batter fits nicely into a 10 cup or larger Bundt cake pan. We’re unsure of the exact bake time but it will increase due to the large amount of batter in one pan. Enjoy!

  13. Grace says:
    December 18, 2021

    Hi Sally,

    I made this delicious cake for the second time. However, this time I left it on them uncovered on the countertop and frosted the next day. The cake was a little dry. Could this have been because I left them out and uncovered?

    1. Trina @ Sally's Baking says:
      December 20, 2021

      Hi Grace! Yes, cakes will dry out if left uncovered. Next time, cover tightly at room temperature overnight (see recipe notes for make-ahead instructions).

  14. Vickie West says:
    December 18, 2021

    I can’t rate yet as I just put the layers in the oven but I am making for my 6 year old grandson’s family birthday tomorrow (by his request) and I’m betting the farm on your very enticing Strawberry Cake recipe! Many use the strawberry jello recipe but he is reactive to red dye and I prefer to bake from scratch so I can add the love!
    I have prayed over the outcome and yes, my kitchen is a mess! But I am a happy Grammy!

  15. Gayle L Anderson says:
    December 18, 2021

    I just made this cake with my granddaughter. The batter was beautiful but when it sunk in the middle while baking. What did we do wrong?

    1. Michelle @ Sally's Baking says:
      December 19, 2021

      Hi Gayle, Sinking cakes are often because the outer edges are fully cooked but the center is not. This can be from simply not baking it long enough, or because your oven is too hot causing it to rise rapidly even though it’s not actually cooked in the center. Sometimes sunken cakes can also be due to over-beating the batter. Be sure to mix until the wet and dry ingredients are just incorporated. You can visit out post on 10 Tips for the Perfect Cake for more troubleshooting. I hope this helps!

  16. Helen says:
    December 18, 2021

    Hi Sally!
    Would this cake be good with a chocolate buttercream? ​
    Thinking I might also add a strawberry filling between the layers to make sure the strawberry flavor is strong.

    Making it for my Grandma’s birthday and her only requirements were something strawberry and chocolate buttercream.

  17. Jana R says:
    December 18, 2021

    Made a little extra strawberry purée and reserved it, then added sugar and created a delightful jam filling between the layers. So much strawberry flavor in this recipe and a beautiful frosting color with a great crumb. Would make again (by request only.). This took a while for a working mom. But super happy!

  18. Delwyn Wilkinson says:
    December 16, 2021

    Sally,
    I’m addicted to your recipes and this one is a huge hit. I used buttermilk instead of the milk and yogurt as I had it in the fridge. I also made it in a ring tin, baked for 40min.
    Absolutely delicious.
    I will follow your recipe next time as I haven’t had a failure yet. Xx

  19. Laura says:
    December 10, 2021

    Looks and sounds amazing! I’m a little guarded about using 3 cups of confectioners sugar (with all due respect to the master baker!!). How much would you cut it down by if you were to do so? Thanks in advance!

    1. Andrea says:
      December 14, 2021

      In my experience, the amount of confectioner’s sugar can be varied a bit according to your taste and consistency preferences. Like in this scenario, less sugar will make it taste more cream cheesey…and you also won’t get as much frosting (in volume). I’ve done a cream cheese frosting that didn’t have ANY 10x sugar–just some maple syrup to sweeten a little–but it’s just a different frosting at that point! I would try 1.5 cups and go from there?

  20. Andrea says:
    December 10, 2021

    Is it normal to get a ton of foam
    When cooking the strawberry purée down?!

    1. Lexi @ Sally's Baking says:
      December 10, 2021

      Hi Andrea, if you’re getting quite a bit of foam, try turning down the stove a bit — it may be too hot. This should help!

  21. Liz Athey says:
    December 10, 2021

    Made this for my granddaughter’s 4th birthday following her request for a ‘strawberry cake’. Got lots of lovely comments, especially for the cream cheese frosting. Thank you.

  22. Jem says:
    December 9, 2021

    Hi Sally! Do you think this could work with a different kind of fruit?

    1. Lexi @ Sally's Baking says:
      December 10, 2021

      Hi Jem, definitely! Many readers have reported success using reduced puree and freeze dried blueberries and raspberries with success. Let us know what you try!

  23. Sidney says:
    December 7, 2021

    What size cake pans?

    1. Trina @ Sally's Baking says:
      December 7, 2021

      See step 2!

  24. Qaim'Mom says:
    December 7, 2021

    Can i use self rising flour?

    1. Lexi @ Sally's Baking says:
      December 7, 2021

      We don’t recommend it. It would take additional recipe testing to guarantee results using self-rising flour. Best to stick with cake flour here.

  25. Sadia says:
    December 6, 2021

    Hi Sally,
    How can I make this for a 4 layers of a 6inch cake please?

    Please let me know asap!

    Thanks

    1. Sadia says:
      December 6, 2021

      Also is this cream cheese frosting good and stable for piping?

    2. Lexi @ Sally's Baking says:
      December 6, 2021

      Hi Sadia, our cake pan sizes and conversions guide will be helpful for scaling this recipe for different pan sizes. Also, cream cheese frosting isn’t the best for intricate piping because it is softer than traditional buttercream. If you plan on doing an intricate piping design, we recommend our regular strawberry buttercream instead.

  26. Qaim'Mom says:
    December 2, 2021

    Dear Sally, can i use whipping cream frosting? Please suggest tips

  27. K says:
    December 1, 2021

    Hi Sally! I’m planning to make this for my boyfriend’s birthday, but he loves having some kind of fruity filling in between the laters. Do you have any recommendations for a sauce, reduction, or even just fresh strawberries to put between the two cake layers? Thank you!

    1. Trina @ Sally's Baking says:
      December 1, 2021

      Hi K, you definitely have options for a strawberry filling! Fresh strawberries layers on the buttercream always works beautifully. We haven’t tried this recipe ourselves, but this strawberry cake filling recipe looks delicious: https://www.carveyourcraving.com/strawberry-filling-for-cake/. We also enjoy spreading/swirling in some strawberry jam on top of the buttercream layers as well. Let us know what you try!

  28. Laurie M. says:
    November 26, 2021

    I’ve made this two years in a row now for my youngest daughter’s birthday, and have used the frosting recipe on cupcakes. The real strawberry flavor is delicious! I think I’ve gotten more compliments on it than any dessert I’ve ever made.

  29. Brittney says:
    November 25, 2021

    This turned out absolutely amazing!!!! I even used liquid egg whites instead of regular ones. Had some extra strawberry purée left so I put about a tablespoon into the frosting. Big big hit for thanksgiving dessert

  30. Stacey says:
    November 22, 2021

    Hi Sally,

    We are making this for my daughter’s birthday this weekend. Can we make the cakes Thursday, put them in the fridge and then assemble the cake on Saturday? Or should we freeze the cakes instead? Thanks!

    1. Trina @ Sally's Baking says:
      November 22, 2021

      Hi Stacey! Cakes can dry out in the fridge. We recommend freezing instead!